14 March 2024
The bitter-sweet Success Story of Mellōw Chocolate: Second-hand or newly built packaging machinery? (video)
Updated: 19 March 2024
In the heart of Denmark, Mellōw Chocolate, a bean-to-bar chocolate factory, has overcome packaging challenges with the installation of a newly built BTB25 chocolate packaging machine from Lareka. This success story serves as a beacon for chocolate makers worldwide, highlighting the advantages of investing in new-built packaging machinery versus second-hand packaging machines from the 20thcentury.
Approximately two years ago, Mellōw faced a critical decision - whether to invest in an old packaging machine from the late 20th century or opt for a newly built Lareka BTB25 packaging machine. Initially, they chose the former, investing in an aged, second hand wrapping machine. However, the decision proved to be a setback, as the machine remained non-operational for over a year, hindering their production capabilities and causing frustration.
Realizing the importance of efficiency and reliability, Mellōw Chocolate made a strategic shift by investing in a newly built packaging machine from Lareka. This decision marked a turning point for the chocolate makers, allowing them to wrap their exquisite chocolate bars seamlessly and without any operational hiccups.
One remarkable benefit of choosing Lareka's packaging machine is the preservation of Mellōw’s original packaging. Crafted by hand from tree bark and adorned with natural coloring derived from spices, Mellōw's unique packaging remains intact. Today, Mellōw Chocolate can wrap all their chocolate bars without any operational hiccups, allowing them to not only meet their existing demands but also prepare for larger orders.
The succes story of Mellōw Chocolate serves as an inspiration for chocolate makers worldwide contemplating the upgrade to new packaging machinery. The decision to invest in Lareka not only resolves operational challenges but also opens doors to scalability.
As the global chocolate industry continues to evolve, stories like Mellōw's reaffirm the importance of investing in the right machinery to ensure the sweetest success.
View the full story of Mellōw chocolate and their packaging machines in the video below!