The sweet sensation of Dubai chocolate in 2024

The chocolate world has seen its fair share of trends, but the Dubai chocolate craze of 2024 has taken the industry by storm. Known for its luxurious lifestyle and tendency for extravagance, Dubai has turned its love for chocolate into an art form, creating a unique market for premium, personalized, and globally inspired chocolate products.

This growing demand for high-quality chocolate has given rise to innovative ideas and exquisite creations, captivating both local and international chocolate lovers. From gold-dusted pralines to chocolates infused with flavors inspired by Dubai’s cosmopolitan culture. The product that started this trend? Of course the Dubai pistachio-künefe bar!

A sweet collaboration: Urban Cacao and Lareka

One of our valued customers, Urban Cacao, is riding this wave of demand with its exclusive Dubai bar. Using our versatile Lareka chocolate wrapping machine, Urban Cacao has been able to keep up with the demand for bars that reflect Dubai’s elegance. As one of our first buyers of the BTB25, they were able to quickly capitalize on the trend by ordering a Dubai bar size set. Crafted with precision and wrapped seamlessly on our machine, these bars have become a favorite in the market.

The BTB25 matches very well with the packaging requirements of the Dubai bar. These are costly bars that are often produced in lower volumes. The bars are delicate because a relatively thin layer of chocolate has to house a lot of delicious filling. In addition, the packaging style and unpacking experience within this segment are important to stand out. All these challenges are tackled by the BTB25 to deliver a final product that is as beautiful as it is delicious.

Rising cocoa prices: A challenge for creativity

While the industry has been buzzing with excitement, it hasn’t been without challenges. The global increase in cocoa prices throughout 2024 put pressure on chocolate makers worldwide. However, in line with the Dubai trend, this allowed chocolatiers to emphasize that chocolate is a premium product and position its products more luxurious to the market.

Dubai: A chocolate haven

Dubai’s chocolate craze goes beyond just a passing trend; it’s a reflection of a city that values craftsmanship, luxury, and creativity. For us at Lareka, it’s been a privilege to play a part in helping multiple brands deliver their unique Dubai-inspired creations from our home country The Netherlands all the way to Indonesia.

Experience the craze

Want to see our machine wrap Dubai bars? Check out the short clip in this newsletter and discover how our machine helps make these iconic bars possible.

If you’re inspired by Dubai’s chocolate magic and want to explore possibilities for your brand, we’d love to chat. Let’s create something extraordinary together.